Weak appointment path
Visitors read treatment pages but the next step is hidden, confusing, or split between phone, forms, and booking links.
Productized clinic business system
Turn your clinic website into a patient enquiry system.
I install a simple website + CRM + follow-up workflow for dental, private health, physiotherapy, and aesthetic clinics so every enquiry is captured, tracked, and followed up until it becomes a booked appointment.
Built for clinics that already have a website but need a clearer enquiry path, better tracking, and fewer missed follow-ups.
CaptureMake it obvious how patients should enquire from mobile and desktop.
TrackSend every enquiry into one clean tracker with source, service, status, and next step.
Follow upUse simple templates so leads are contacted until booked, closed, or paused.
The problem
Many clinic websites give patients information, but do not manage enquiries well.
Missed follow-up
Enquiries arrive in inboxes with no shared tracker, no owner, and no clear follow-up status.
No simple visibility
The clinic cannot easily see which enquiries are new, contacted, booked, lost, or waiting for a reply.
Reusable system
The first version includes the pieces clinics need before a full CRM.
Landing page or CTA section
A clear page or website section that explains the offer and directs visitors to enquire.
Lead capture form
Fields for name, contact details, website/service interest, message, and consent-friendly context.
Google Sheet CRM
A lightweight tracker for new, contacted, booked, follow-up, lost, and won enquiries.
Notification + follow-up
Email/notification setup where approved, plus templates for fast manual follow-up.
Dental clinic demo
From website visitor to booked appointment.
This demo starts with dental clinics because the enquiry path is easy to understand: patients want treatments, prices, trust, and a fast appointment route.
- Patient visits the clinic website.They see a clear “Request an appointment” or “Ask about treatment” action.
- They submit the lead form.The form captures their details, treatment interest, message, and page/source.
- The clinic receives and tracks it.The enquiry lands in the tracker with a status, owner, and next follow-up action.
- The team follows up until booked.Reception uses templates to reply, call, update status, and prevent silent lost leads.
Demo CRM board
A simple tracker makes every enquiry visible.
This is the kind of lightweight board a clinic team can use before buying complex CRM software.
Invisalign consultation · Website form
Reply within 15 minutesDental implant pricing · Phone call
Send treatment info + finance linkTeeth whitening · Instagram page
Follow up tomorrow 10:00Physio assessment · Google search
Booked for Friday 14:30Best fit
Designed for service businesses where one missed enquiry can cost real revenue.
Packages
Start small, then improve the follow-up process as leads come in.
Starter
Lead Form + Tracker
From €450
- Lead form setup
- Google Sheet CRM template
- Basic thank-you page
- Follow-up status fields
Recommended
Clinic Lead System
From €950
- Landing/service page
- Lead form + Sheet CRM
- Notification path setup
- Follow-up templates
- Mobile-first CTA improvements
Growth
System + Care
Custom
- Monthly checks
- Conversion improvements
- Tracker cleanup
- Extra pages/forms
- Reporting support
Pricing depends on the current website, platform, and integrations. The first step is a short review of the existing enquiry path.
Request setup
Send your website and I’ll suggest the simplest lead system for it.
Use this if you run a clinic or service business, or if you want a demo of the lead capture + follow-up system installed on your existing website.
- No hard sell
- Practical recommendation
- Built around your current site