A food startup by two caring young founders. their goal is to reshape fair trade by contributing a substantial part of each sale to social projects in the products’ source regions. i spent three months shaping this minimalistic web project in close collaboration with them and i’m so happy with the result.
the heart of every online shop are its products. that’s why we intended to give each item enough space to tell its own very personal story. it was never about promoting quick sales, but rather about slowing down the pace of life for a moment and inviting users into a more conscious way of shopping.
each product page opens with an individual & inviting introduction. various elements (images, illustrations, text, colours), created in collaboration with several other team members, were carefully combined to create unique compositions for each item.
I understand how crucial it is to elevate your brand & see impactful results.